The Amy Porterfield Show Profit > Revenue: Tiny Tweaks, Bigger Take‑Home
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Oct 23, 2025 In this engaging discussion, Jamie Trull, a CPA turned profit strategist and author of "Hidden Profit," dives into the critical distinction between revenue and profit. She shares insights on identifying hidden profit levers in your business, emphasizing that small changes in pricing and cost management can lead to significant increases in take-home pay. Jamie also addresses common fears around raising prices and encourages entrepreneurs to align their profit goals with personal values. It's a refreshing perspective that helps business owners focus on sustainable growth.
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Profit, Not Revenue, Is The Goal
- Revenue is a vanity metric; profit determines how much you actually take home.
- Amy and Jamie stress reverse-engineering launches to hit profit goals, not just top-line revenue.
Calculate Profit Per Hour
- Track time per offer and calculate effective hourly profit for each product or service.
- Prioritize offers that yield higher profit per hour and reduce energy spent on low-return offers.
Use Profit Levers Strategically
- Pull profit levers beyond just selling more: raise prices, increase average transaction value, and add upsells.
- Use complementary offers to boost revenue per customer without finding new buyers.
