Why Profit > Revenue

Find The Hidden Profit Potential That Already Exists In Your Business

Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem.

In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making.

Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around.

Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom.

2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit.

3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business.

RESOURCES MENTIONED IN THIS EPISODE:

If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit 

Join the waitlist for The Milly Club: millyclub.amyporterfield.com 

MORE FROM JAMIE

Follow Jamie on Instagram @jamie.trull

MORE FROM ME

Follow me on Instagram @amyporterfield

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