Jamie Trull

In this engaging discussion, Jamie Trull, a CPA turned profit strategist and author of "Hidden Profit," dives into the critical distinction between revenue and profit. She shares insights on identifying hidden profit levers in your business, emphasizing that small changes in pricing and cost management can lead to significant increases in take-home pay. Jamie also addresses common fears around raising prices and encourages entrepreneurs to align their profit goals with personal values. It's a refreshing perspective that helps business owners focus on sustainable growth.