The Sports Media Podcast ESPN’s Kaitee Daley, S&P Global Ratings’ Naveen Sarma, CFP semis and NFL Wild Card Weekend
Jan 9, 2025
Kaitee Daley, ESPN's SVP of Digital, Social and Streaming Content, sheds light on innovative strategies that keep ESPN at the forefront of sports media. Naveen Sarma, Managing Director at S&P Global Ratings, offers insights on Wall Street’s perspective on the sports industry. The discussion dives into the upcoming college football playoff semifinals, the NFL Wild Card weekend, and explores the integration of sports betting into apps for greater audience engagement. Fresh ideas in broadcasting and content strategies are highlighted as essential for capturing viewer interest.
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ESPN's Fan-First Success
- ESPN stays dominant by prioritizing curiosity and a fan-first mentality.
- Their team adapts constantly and analyzes what content performs best to improve engagement.
Engage Widely and Deeply
- Focus on both broad reach and deep engagement with varied audiences.
- Tailor content by platform and audience to grow younger and casual fan bases.
Fantasy Sports' Continued Growth
- Fantasy sports remain a key growth area with record engagement in 2024.
- ESPN expands fantasy offerings with innovations like WNBA fantasy to reach new fans.