Kaitee Daley, ESPN's SVP of Digital, Social and Streaming Content, sheds light on innovative strategies that keep ESPN at the forefront of sports media. Naveen Sarma, Managing Director at S&P Global Ratings, offers insights on Wall Street’s perspective on the sports industry. The discussion dives into the upcoming college football playoff semifinals, the NFL Wild Card weekend, and explores the integration of sports betting into apps for greater audience engagement. Fresh ideas in broadcasting and content strategies are highlighted as essential for capturing viewer interest.