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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
380: Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith
Jan 4, 2024
Greg Smith, co-founder and CEO of Thinkific, discusses the challenges and growth of their online course platform. Topics include transitioning from lawyer to founder, finding customers, the creator economy, payment processing, and personal passions.
01:07:05
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Quick takeaways
- Thinkific's growth was fueled by customer referrals, content marketing, and strategic partnerships.
- Funding through bootstrapping and profitability allowed Thinkific to maintain control and take a sustainable path to growth.
Deep dives
The Journey of Thinkific: From In-Person Teaching to Online Course Platform
Greg Smith, co-founder and CEO of Thinkific, shares the story of how the platform evolved from Greg's experience teaching LSAT prep courses in person to becoming a successful online course platform. He highlights the early challenges of validating the product and business model, and how manual course building helped gain valuable customer insights. The breakthrough moment of launching their new software and acquiring 20 customers in one webinar is also highlighted. Thinkific's growth was fueled by customer referrals, content marketing, and strategic partnerships, leading to a $60 million ARR and an IPO in 2021.
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