99% Invisible

Diamonds: Articles of Interest #11

May 29, 2020
Explore the heartwarming twist of a unique marriage proposal featuring a Pokemon game cartridge instead of a diamond ring. Dive into the murky waters of diamond value, ethics, and historical marketing strategies that shaped consumer perceptions. Unpack the rise of lab-grown diamonds as a response to the blood diamond crisis, reflecting changing attitudes among younger buyers. Discover the impact of consumer culture on wedding traditions and the commercialization pressures couples now face in their quest for the perfect engagement symbol.
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ANECDOTE

Unconventional Proposal

  • Courtney proposed to Sean in Las Vegas with a Pokemon cartridge instead of a ring.
  • They felt a ring wasn't as meaningful as something they both loved.
INSIGHT

Millennial Diamond Hesitation

  • Millennials are hesitant to buy diamonds due to debt, high rent, and ethical concerns.
  • This makes diamond sellers nervous about this generation's buying habits.
INSIGHT

Diamond Ethics

  • While not funding warlords directly anymore, diamond mining still carries ethical baggage.
  • Working conditions and environmental damage remain issues, but diamonds face unique scrutiny.
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