99% Invisible cover image

Diamonds: Articles of Interest #11

99% Invisible

00:00

The Diamond Dilemma: Value and Evolution

This chapter examines the cultural impact and marketing strategies of diamonds, focusing on De Beers' iconic 'a diamond is forever' campaign and its effect on consumer perceptions. It also discusses the rise of lab-grown diamonds, their technological potential, and changing attitudes among younger consumers.

Play episode from 13:46
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app