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Diamonds: Articles of Interest #11

99% Invisible

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Diamonds: Rarity, Ethics, and Marketing

This chapter examines the complex world of diamonds, focusing on their perceived rarity and the romantic ideals they embody. It critiques the diamond industry's historical ties to exploitation, including the rise of blood diamonds, and how marketing transformed public perceptions of their value. The narrative unpacks the role of major players like De Beers and highlights the ongoing ethical dilemmas in diamond mining today.

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