The Most Important Marketing KPI You Are NOT Measuring

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms.

Chapters:

• 00:00:00 - Engaging Content: Learn how to scale your brand with compelling content
• 00:01:09 - Vidyo.ai: Discover this AI tool for repurposing videos
• 00:05:19 - Cost Per Content: Explore this new marketing approach
• 00:08:55 - Power of Volume: Understand the role of volume in viral content
• 00:11:39 - New Content Approach: Embrace innovative content creation strategies
• 00:14:08 - Video Views: Learn about the unpredictability of video views
• 00:16:10 - Brand Building: Discover how volume and engaging content build strong brands

LINKS AND RESOURCES:

• Beardly Brandon
• Episode 503: Your USP: The reMarkable Method to Sell More of Your Products Online
• Opus
• Vidyo
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite