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The Most Important Marketing KPI You Are NOT Measuring

Perpetual Traffic

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The Importance of Quality Content

The CMO used to be the champion of the brand guideline. Now they need to be the gas, he says. You have to pump this content out there with the understanding that if it's not good, nobody will see it. And then you can kind of chase those rabbits down holes. I think creating quality content has to be table stakes.

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