How I Built This with Guy Raz Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh
Mar 14, 2022
Sukhi Singh, the founder of Suki's Gourmet Indian Food, shares her inspiring journey of perseverance in the food industry. Along with her son Dalbir Singh, they delve into the challenges of starting with limited funds and no clear plan, evolving from a small café to a thriving gourmet brand. They recount their transition to refrigerated meals, landing major retail partnerships like Costco. The duo emphasizes the importance of family and tradition in their success, highlighting how hard work and innovation helped them revolutionize Indian cuisine in the U.S.
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Early Curry Sauce Innovation
- Suki, while living in London, developed a time-saving cooking method using pre-made curry sauce.
- This allowed her to prepare dinner quickly after work, foreshadowing her future business.
Relocation to the US
- Suki's family relocated to the US after the 1984 assassination of Indira Gandhi sparked anti-Sikh riots.
- The riots were the catalyst, but the desire for better education and opportunities for their children was the primary reason.
The Deli Venture
- Suki and her sister bought a deli in Oakland, aiming for work-life balance and a business of their own.
- Initially successful, the deli faced challenges from a new competitor and the Loma Prieta earthquake, impacting their customer base.
