Behavioral Science For Brands: Leveraging behavioral science in brand marketing. How small behavioral nudges can transform culture and performance at work
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Dec 10, 2025 Discover how small behavioral nudges can reshape workplace culture and boost performance. Explore the concept of aligning employee actions with marketing goals. Learn why traditional cash incentives might not always be the best choice and how holistic motivators can drive change. Delve into practical nudges like reducing friction in tasks and leveraging social proof to encourage positive behaviors. Find out how purpose-driven work and innovative lottery designs can enhance motivation and compliance among employees.
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Timesheet Emails That Backfired
- Mitch recounts recurring angry finance emails begging staff to fill in timesheets.
- The emails failed because they highlighted how many people weren't complying, worsening the problem.
Leverage Positive Social Proof
- Emphasize positive social proof, not the scale of the problem, to change behavior.
- Highlight growing compliance or discreetly compare laggards to peers to boost uptake.
Prioritize Removing Small Frictions
- Remove tiny frictions first before adding incentives to change behavior.
- Fix defaults, reorder options, prefill forms, or shorten steps to dramatically boost compliance.
