Jason Khalipa Podcast 126: The Rise of Complete Fitness: What It Means for CrossFit’s Future
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Feb 7, 2025 Cole Sager, an 11-time CrossFit Games competitor and new president of CompTrain, shares insights on the transformative trend of 'complete fitness.' He discusses the changing dynamics in CrossFit, emphasizing the need for athletes to adapt to sponsorship challenges and diversify their income. Sager highlights the evolution of fitness priorities, the rise of new competitive formats, and innovative therapies for recovery. He also touches on the importance of nurturing personal relationships and integrating faith into fitness journeys.
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Complete Fitness
- Cole Sager, 11-time CrossFit Games athlete, is the new president of CompTrain.
- CompTrain is shifting from "Competitors Training" to "Complete Training," focusing on broader fitness.
Athlete Income Diversification
- CrossFit athletes face income challenges due to sport inconsistencies and changing sponsorships.
- Diversifying income streams beyond the sport is crucial for career sustainability.
Evolving Competitive Landscape
- The CrossFit Games' popularity may decline as its core demographic ages and priorities shift.
- New, more accessible fitness competitions, like the World Fitness Project, are emerging.