Jason Khalipa Podcast
126: The Rise of Complete Fitness: What It Means for CrossFit’s Future
Feb 7, 2025
Cole Sager, an 11-time CrossFit Games competitor and new president of CompTrain, shares insights on the transformative trend of 'complete fitness.' He discusses the changing dynamics in CrossFit, emphasizing the need for athletes to adapt to sponsorship challenges and diversify their income. Sager highlights the evolution of fitness priorities, the rise of new competitive formats, and innovative therapies for recovery. He also touches on the importance of nurturing personal relationships and integrating faith into fitness journeys.
01:12:28
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Quick takeaways
- Cole Sager argues that the transition to 'complete fitness' aims to empower everyday individuals alongside elite competitors, broadening the appeal of fitness.
- The importance of diversifying income sources for athletes is emphasized, as relying solely on competitions is no longer sustainable in the evolving fitness landscape.
Deep dives
Leadership at CompTrain
Cole Sager recently became the president of CompTrain, transitioning the brand from Competitors Training to Complete Training. This change reflects a vision of expanding fitness training methods beyond just competitive athletes to include a broader audience. Sager emphasizes that fitness should not only serve elite competitors but also cater to everyday individuals who want to improve their performance in life. His goal is to ensure that more people can feel athletic and empowered through structured training programs.
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