30 Minutes to President's Club | No-Nonsense Sales The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics
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Jun 2, 2025 A deal worth $30M was closed using nothing but a simple one-page document, emphasizing clarity over branding. The winning structure includes a priority-driven headline and a tailored problem statement. Key recommendations highlight unique solutions, while target outcomes convert problems into measurable success. Transparency about required investments ensures credibility. The entire approach focuses on aligning with what executives care about, making it feel like an internal initiative.
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$30M Deal with One-Pager
- Nate closed a $30 million deal using a simple, unbranded one-pager with black text on white paper.
- The document felt internal to the customer rather than a vendor pitch, which helped win the deal.
Five-Part One-Pager Structure
- Use a five-part structure: priority-driven headline, problem statement, recommended approach, target outcomes, and required investment.
- Anchor the narrative in the executive’s own language to make the case feel like an internal initiative.
Use Executive Language
- Use the executive’s own shorthand language and project names to title your business case headline.
- This leverages existing momentum, making the case easier to buy into without persuasion.