
The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics
30 Minutes to President's Club | No-Nonsense Sales
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Crafting Effective Business Cases: Outcomes and Investments
This chapter discusses the vital elements of presenting a business case, highlighting the need for clear target outcomes and realistic investment requirements. It stresses the importance of illustrating the gap between current metrics and future projections while maintaining honesty to enhance credibility.
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