
The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics
30 Minutes to President's Club | No-Nonsense Sales
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Crafting Executive-Focused Business Cases
This chapter explores the essentials of writing effective business case documents that appeal to executives through minimalist design and clear messaging. It emphasizes the creation of a concise one-page document that aligns with the customer's perspective and effectively communicates key priorities and proposed solutions.
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