In this book, Professor Gad Saad explores the concept of happiness as a scientific fact that can be measured and achieved through specific strategies. He draws on scientific studies, ancient philosophies, and his personal experiences as a refugee from war-torn Lebanon to provide eight secrets for leading a good life. These secrets include living the life you want, the importance of resilience, having a career with a higher purpose than just a paycheck, the value of variety and playfulness, and the significance of choosing the right spouse. Saad argues that happiness is not a deliberate pursuit but rather a by-product of making sound decisions and adopting the right mindset, citing examples from his own life and the wisdom of philosophers like Aristotle and Viktor Frankl.
In 'The Parasitic Mind,' Dr. Gad Saad exposes the harmful effects of 'idea pathogens'—irrational and logically flawed ideas that are spreading through universities and enforced by the tyranny of political correctness. These ideas, Saad argues, are endangering fundamental freedoms such as freedom of thought and speech. The book is a call to action, encouraging readers to use critical thinking and courage to defend reason and intellectual freedom. Saad discusses various topics including university 'safe spaces,' gender ideology, postmodernism, and the decline of intellectual diversity in academia, all while advocating for the importance of questioning and challenging prevailing dogma[1][3][4].
In 'The Enigma of Reason', Mercier and Sperber argue that human reason did not evolve to enable individuals to solve abstract logical problems or make better decisions on their own. Instead, they propose that reason is primarily a social competence, developed to justify thoughts and actions to others, produce arguments to convince others, and evaluate the reasons given by others. This theory explains why reason is both a unique cognitive capacity of humans and why it often leads to biased and lazy reasoning. The book emphasizes that reason's main utility lies in facilitating cooperation and communication within complex social groups, making it an adaptation to the hypersocial niche humans have built for themselves[1][2][3].
In 'The Consuming Instinct', Gad Saad delves into the evolutionary roots of human consumption, explaining how our biological heritage shapes our daily choices as consumers. The book highlights how innate evolutionary forces influence the foods we eat, the gifts we give, and the products we use to attract potential mates. Saad argues that most acts of consumption can be understood through four Darwinian drives: survival (preferring high-calorie foods), reproduction (using products as sexual signals), kin selection (exchanging gifts with family members), and reciprocal altruism (offering gifts to close friends). The book is informative and entertaining, making it a fascinating read for marketing professionals, advertisers, and anyone interested in the biological basis of human behavior.
According to today’s guest, “ You can't study anything involving any creature, let alone human beings, let alone human beings in a business setting, whilst pretending that the biological forces that shape our behavior are somehow non-existent.”
Dr. Gad Saad is a professor of marketing at Concordia University and the author of the books, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature and Parasitic Mind: How Infectious Ideas Are Killing Common Sense. His work applies evolutionary psychology to the fields of marketing and consumerism.
Gad and Greg discuss resistance toward evolutionary psychology in academia, practical applications of the field in marketing and business, and finally, the implications of parasitic ideas on society and the balance between empathy and scientific truth.
*unSILOed Podcast is produced by University FM.*
Episode Quotes:
The animus against evolutionary psychology
[06:10] Maybe I could mention just a few reasons why people have such animus towards evolutionary psychology. So, number one, there's something called the human reticence effect, which exactly purports that evolutionary psychology and evolutionary biology should be applicable to every species, but human beings transcend those forces, right? Or it might explain why we have opposable thumbs, but surely don't use evolution to explain everything that's above the neck. Okay? In some cases, people could be a bit more flexible in saying, well, it explains very primal urges why I want to eat a juicy burger, but it surely can't explain higher-order reasoning. What do you mean? Where do you think our cognition comes from? And so, even though I'm completely used to, at this point, facing all the animus, it still surprises me because, to me, it should be banal and trivially obvious that, of course, evolutionary psychology explains our human behavior.
According to Dr. Saad, a good marketer is wedded to a solid understanding of human nature.
[15:16] A marketer who decides based on their understanding of the human mind, they will create product lines. If it’s not weathered to evolutionary psychology, it’ll fail.
On why people hate evolutionary theory
[20:52] There's a deeper reason why people hate evolutionary theory. I think it's because in many cases it attacks people's most foundational ideological commitment.
Parasitic ideas that emanate from academia
I will be focusing on specific set of parasitic ideas that emanate from academia. And as it so happens, since academia is astonishingly leftist, those parasitic ideas happen to be originating, their genesis from the left. That doesn't mean that people on the right can't be parasitized.
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