Entrepreneurs on Fire How to Turn Heads by Running Your Business Your Way with Alex Pratt
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Sep 30, 2025 In this conversation, Alex Pratt, CEO of Good Boy Vodka, shares insights on building a mission-driven brand that supports veterans and cancer causes. He emphasizes that success goes beyond profits, focusing on balance and purpose. Alex discusses overcoming distribution challenges and the importance of persistence. He reveals the pivotal moment when his brand gained traction organically and addresses key factors like taste and mission that help small brands stand out. Finally, he highlights the value of partnerships and staying relevant in the market.
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Prioritize Must-Do Work Daily
- Focus daily on the tasks that must get done, not the ones you want to do.
- Write key objectives on a notepad and check them off to manage limited time effectively.
Make Every Dollar Measurable
- Spend smart: require a measurable outcome for every dollar you spend.
- Discuss spending decisions with your team daily to avoid wasteful brand-building expenses.
See Your Product Through The Consumer's Eyes
- Understand your consumer from their perspective, not yours.
- Study what makes them pull a product off the shelf before innovating or launching.
