Alex Pratt

In this conversation, Alex Pratt, CEO of Good Boy Vodka, shares insights on building a mission-driven brand that supports veterans and cancer causes. He emphasizes that success goes beyond profits, focusing on balance and purpose. Alex discusses overcoming distribution challenges and the importance of persistence. He reveals the pivotal moment when his brand gained traction organically and addresses key factors like taste and mission that help small brands stand out. Finally, he highlights the value of partnerships and staying relevant in the market.