Business Wars Harley and the Biker Wars - The Freedom Machine | 5
Aug 28, 2019
In 1969, the release of Easy Rider skyrocket's Harley-Davidson's appeal among the counterculture, much to the dismay of its conservative Milwaukee roots. The notorious Hells Angels reveal surprising insights about their love for the brand, while Willie G. Davidson emerges as a key player who champions the outlaw image. As Harley faces fierce competition from Japanese motorcycles, the bold spirit of customization and innovation becomes essential for survival, leading to unexpected political support during a crucial election.
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Barger's Harley Dislike
- Sonny Barger, Hells Angels president, revealed his surprising dislike for Harleys, citing their poor workmanship.
- He admitted to riding them solely for the club's image and would prefer a Honda or BMW.
Easy Rider's Impact
- Easy Rider, starring Peter Fonda and Jack Nicholson, featured prominently Harley choppers, boosting their cool image.
- The film sparked a new wave of customizing as chop shops popped up nationwide, impacting even young audiences.
Freedom Machines vs. Japanese Onslaught
- AMF capitalized on Harley's groovy new image from films, promoting them as "freedom machines."
- However, this did not translate into sales comparable to the superior and increasingly popular Japanese bikes like Honda.