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Harley and the Biker Wars - The Freedom Machine | 5

Business Wars

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Intro

This chapter explores the complex relationship between Harley-Davidson and the Hell's Angels, particularly through the lens of Sonny Barger, president of the Oakland chapter. It highlights the cultural significance of the brand during the late 1960s, particularly with the impact of the film 'Easy Rider' in shaping Harley's image in youth culture.

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