Big Technology Podcast Inside Facebook's Plan To Fend Off TikTok — With Tom Alison
Oct 5, 2022
In this engaging discussion, Tom Alison, Head of the Facebook app at Meta, shares insights on innovating to compete with TikTok and attract younger audiences. He delves into Facebook's evolving identity, emphasizing the push for personalized, user-driven content and the integration of short-form videos. Alison also unpacks the challenges of maintaining user trust while fostering community engagement and explores Facebook’s role as a 'third place' for social connections. It’s a candid look at navigating the fast-changing social media landscape.
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Two Big Shifts
- Two big shifts are happening: changing youth social media preferences and the rise of powerful AI.
- These trends are shaping Facebook's direction, focusing on connecting people they know, want to know, and should know.
Shifting Sharing Preferences
- Young adults still value Facebook for connecting with friends and family, but prefer ephemeral sharing (Stories) and messaging.
- This represents a shift from older generations' preference for broadcasting.
Improving Relevance
- Facebook is investing in AI-driven content relevance to combat perceptions of irrelevance and clutter.
- This includes recommending content beyond users' existing social graphs.