The Evolution of Social Media Content Creation

This chapter explores the shift in content creation on social media from public sharing to fostering personal connections, emphasizing the rise of short-form video formats since 2016. It analyzes the dynamics between creators and users on platforms like Instagram and TikTok, highlighting the varying levels of creator engagement and the evolving goals of these platforms. Additionally, the chapter discusses Facebook's strategic focus on innovation in the face of economic challenges, including its move towards creator-generated content over traditional news.