Tom Alison

Tom Alison, the Head of Facebook at Meta, brings over a decade of expertise in algorithm development to the table. He discusses Facebook's fierce competition with TikTok for Gen Z's attention, revealing strategic shifts toward content discovery. Alison sheds light on the evolving news feed, as the platform aims to engage younger audiences with a revamped algorithm. With insights from a seasoned executive, the conversation also covers the challenges of maintaining meaningful connections while adapting to the fast-paced social media landscape.

In this engaging discussion, Tom Alison, Head of the Facebook app at Meta, shares insights on innovating to compete with TikTok and attract younger audiences. He delves into Facebook's evolving identity, emphasizing the push for personalized, user-driven content and the integration of short-form videos. Alison also unpacks the challenges of maintaining user trust while fostering community engagement and explores Facebook’s role as a 'third place' for social connections. It’s a candid look at navigating the fast-changing social media landscape.