This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose AI and The Rise of the Individual Creator (483)
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Jun 6, 2025 McDonald's snack wraps make a nostalgic comeback, prompting a humorous discussion on fast food favorites. The rise of AI is reshaping media, pushing brands to lean into individual creators amidst concerns over journalism. A pop artist's reclaiming of her music catalog signifies a new era of artist control. The Cleveland Browns face controversies that reflect broader media evolution. Legal battles, including one between the New York Times and OpenAI, highlight pressing issues around content security. Nostalgic marketing strategies resonate with Gen Z and millennials.
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AI Mode Challenges Journalism
- Google AI mode reduces sources in search results, causing trust and attribution issues for original journalism.
- The future media strategy may shift toward individual-led, authentic content creators over broad publisher brands.
AI Search Erodes SEO Consistency
- AI search synthesizes multiple sources into inconsistent and sometimes inaccurate answers.
- This creates a fundamental shift away from consistent SEO rankings toward varied individual answers.
Focus Personas and Up-Level Content
- Brands must focus on one clear persona rather than multiple to be relevant and effective.
- Elevate content quality to provide exclusive value that motivates users to engage beyond AI-generated summaries.
