This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI and The Rise of the Individual Creator (483)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Smart Move: Regaining Control of Music Ownership

This chapter explores a pop artist's successful reclaiming of her music catalog after a contentious sale. The speakers discuss the strategic significance of this move, emphasizing its impact on artist control and the evolving landscape of music ownership in the digital age.

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