30 Minutes to President's Club | No-Nonsense Sales Club Playbook: Scaling email personalization (Charly Johnson)
18 snips
Apr 4, 2023 AI Snips
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Transcript
Episode notes
Personalization And Consistency Are Both Required
- Modern outreach must be both highly personalized and consistently executed to get replies.
- Sales tools make consistency easy but often reduce relevance in later cadence stages.
Structure Research To Prompt Future You
- Keep concise research notes and pin them to the prospect's page in your engagement tool.
- Include a 'templates' section telling future you which templates to insert in later steps.
Turn Common Personalization Topics Into Triggers
- Identify repeatable personalization topics (triggers) your team uses and document them.
- Use those triggers to create scalable templates you can send at later cadence steps.