Club Playbook: Scaling email personalization (Charly Johnson)

Download Charly Johnson’s Cold Email Drip Templates

ACTIONABLE TAKEAWAYS

• Section 1 - Research: Have the top 5 things you look for ready to go and jot down the templates you’ll use for each.
• Section 2 - Trigger Templates: Create scalable templates for each trigger - do it with your team to create a pool of common templates you can pop in.
• Section 3 - Deposits: Apply the same concepts above to create ‘deposit’ templates that don’t always take value, they give it back.

PATH TO PRESIDENT’S CLUB

• Account Executive @ Salesloft
• Team Lead, Sales Development @ Integrate
• SDR @ Akkroo, an Integrate company
• Enterprise SDR @ PatSnap

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal