3min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

Club Playbook: Scaling email personalization (Charly Johnson)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

How to Personalize Your Trigger Templates

An example trigger structure is to be honest pretty similar to a normal personalized email. So for the personalization this is where you're going to have your trigger the challenge and the call to action should be something that you already have within your templates as well. An example for that trigger personalization could sound something like reading the SDR role you're hiring for first name. Now for the challenge it might sound something like 60% of companies are missing their targets right now. The number one influencer is not booking enough outbound meetings. And my final tip to understand the challenges for your persona is to use chat GPT or pretend I'm a CMO tell me the top three focuses and challenges

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