Millionaire University The Secret to Pitching Shows and Landing More Podcast Guest Appearances | Parker Olson
Sep 16, 2025
Parker Olson, co-founder of PodPitch, offers insight into automating podcast outreach with AI. He discusses making compelling podcast pitches, highlighting key mistakes to avoid. Parker emphasizes the importance of a clear listener promise and the value of validating business ideas through upfront feedback. He shares how delivering value in interviews trumps self-promotion. The conversation also covers the nuances of audience psychology in B2B and B2C sales, underscoring the need for meaningful content and connections in the podcasting landscape.
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Lead With Audience Value
- Do lead with the value you will bring to the podcast's audience when pitching.
- Hosts judge pitches on whether the guest will create a great episode for their listeners.
Three Pillars Of A Good Pitch
- A great pitch must show credibility, relevance, and clear value for that show's listeners.
- Saying "I want to sell your audience" is not compelling to a podcast host.
Score Your Pitch Against Three Criteria
- Do highlight credibility, relevance, and a specific audience value when you craft your pitch.
- Use data or a concise hook to prove you're interesting and aligned with the show's promise.
