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Polina Marinova Pompliano // The Evolution of DTC Media, Creative Process + Mental Frameworks

Jan 7, 2021

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Polina Marinova Pompliano

01:23:57

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ADVICE

Identity and Self-Worth

Tie your identity to your own name, not an external brand.
Cultivate a passion project to avoid tying self-worth to a job.

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ANECDOTE

Leaving Fortune

Polina Marinova Pompliano, a risk-averse person, left her stable job at Fortune.
This decision stemmed from a desire for excitement and fear of future regret.

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ANECDOTE

The Profile's Origin

Polina started The Profile as a passion project, not a business.
She transitioned to full-time after realizing its potential and needing more time.

Get the Snipd Podcast app to discover more snips from this episode

How Did You Become a Writer?

02:57 • 6min

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Are You a Risk Averse Person?

08:46 • 6min

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The Profile Is a Place Where People Study the Most Successful People in Companies

How Do You Think About the Evolution of the Advertising Model?

27:08 • 5min

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Is There a Risk in a Traditional Media Organization?

31:54 • 3min

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How Do You Write a Course?

35:05 • 4min

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Writing a First Draft, Is It Staying in or Out?

39:22 • 5min

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Building Your Audience From Scratch

44:10 • 2min

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Getting Into Other People's Feathers

45:49 • 3min

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Writing a Podcast - What I Learned From Malcolm Gladwall

48:25 • 3min

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The Best Pieces of Art, the Best Books, the Greatest Music, the Best Books

51:34 • 2min

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You Need Some Complexity in Your Work

53:46 • 2min

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Interviews Are Long Form, and You're Asking the Same Questions Over and Over Again

55:50 • 4min

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The Lessons of Anthony Bordane

59:29 • 3min

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Is There Anything More From Bordane That Really Stands Out?

01:02:45 • 2min

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How to Get Away With Murder

01:04:44 • 3min

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How to Make a Difference in the World

01:07:56 • 3min

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Do You Know What You're Telling Yourself?

Elon Musk and the Difference Between Human Hardware and Soft Ware

01:18:53 • 3min

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Subscribe to the Podcast and I'll Be Back Next Week!

01:22:16 • 2min

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Polina Marinova Pompliano is the author of The Profile, a newsletter that profiles the world's most successful people.

She spent five years at FORTUNE, where she was the author + editor of Term Sheet, an industry-leading newsletter on dealmaking.

Polina has interviewed some of the most influential dealmakers in the world, including: Melinda Gates, Steve Case, Chamath Palihapitiya and others.

Watch & Subscribe on YouTube: https://youtu.be/XFIPkG0rbvU

Let us know what you think on Twitter:

@bzaidi @polina_marinova

Full show notes on creatorlab.fm In the conversation, you'll learn about:

the rise of independent writers + the creator economy
evolution of the media landscape
future of media monetization
her writing process + the art of the edit
actionable lessons from The Profile, featuring: Malcolm Gladwell, Charlie Munger, Anthony Bourdain, Ira Glass, Elon Musk + more

Timestamps:

2:47 Intro
5:03 "Oprah is not JUST Oprah"
9:54 Leaving Fortune Magazine
15:44 Background On The Profile
19:09 Expectations vs Reality
23:43 Why Polina Uses Substack For Her Newsletter
27:13 Evolution of Monetization in New Media
36:20 Writing Process: Summarizing 128 Books
40:53 The Art of The Edit
44:13 Building Your Initial Audience
45:50 Growing An Audience

Lessons From The Profile:

48:30 Gladwell: "3 Hours of Thinking for 1 Hour of Writing"
51:55 "Interesting, Not Perfect"
53:54 How To Find Meaning In Your Work
55:32 Ira Glass: "Great Stories Happen To Those Who Can Tell Them"
58:00 Charlie Munger: Inversion + Avoidance of Stupidity
59:29 Survivor vs Victim
1:00:46 The Bourdain Principle
1:05:46 Lessons From Shonda Rhimes
1:09:02 "I'm No Longer Looking For An Enemy..."
1:11:23 Guy Raz: Stories We Tell Ourselves
1:13:32 Elon Musk: The Chef vs The Cook
1:16:34 Thinking From First Principles
1:19:04 Unconcious Bias
1:20:25 Human Hardware vs Software
1:22:16 Wrap Up

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