Creator Lab - interviews with entrepreneurs and startup founders

Polina Marinova Pompliano // The Evolution of DTC Media, Creative Process + Mental Frameworks

Jan 7, 2021

01:23:57

Creator website

Episode guests

Polina Marinova Pompliano

Highlights

AI Chapters

Episode notes

You Need Some Complexity in Your Work

02:04

Interviews Are Long Form, and You're Asking the Same Questions Over and Over Again

03:39

Elon Musk and the Difference Between Human Hardware and Soft Ware

03:23

Introduction

3min

How Did You Become a Writer?

6min

Are You a Risk Averse Person?

6min

The Profile Is a Place Where People Study the Most Successful People in Companies

4min

Before and After

3min

Substack

5min

How Do You Think About the Evolution of the Advertising Model?

5min

Is There a Risk in a Traditional Media Organization?

3min

How Do You Write a Course?

4min

10.

Writing a First Draft, Is It Staying in or Out?

5min

11.

Building Your Audience From Scratch

2min

12.

Getting Into Other People's Feathers

3min

13.

Writing a Podcast - What I Learned From Malcolm Gladwall

3min

14.

The Best Pieces of Art, the Best Books, the Greatest Music, the Best Books

2min

15.

You Need Some Complexity in Your Work

2min

16.

Interviews Are Long Form, and You're Asking the Same Questions Over and Over Again

4min

17.

The Lessons of Anthony Bordane

3min

18.

Is There Anything More From Bordane That Really Stands Out?

2min

19.

How to Get Away With Murder

3min

20.

How to Make a Difference in the World

3min

21.

Do You Know What You're Telling Yourself?

2min

22.

The Chef vs the Cook

2min

23.

What Is a Profile?

3min

24.

Elon Musk and the Difference Between Human Hardware and Soft Ware

3min

25.

Subscribe to the Podcast and I'll Be Back Next Week!

2min

Polina Marinova Pompliano is the author of The Profile, a newsletter that profiles the world's most successful people.

She spent five years at FORTUNE, where she was the author + editor of Term Sheet, an industry-leading newsletter on dealmaking.

Polina has interviewed some of the most influential dealmakers in the world, including: Melinda Gates, Steve Case, Chamath Palihapitiya and others.

Watch & Subscribe on YouTube: https://youtu.be/XFIPkG0rbvU

Let us know what you think on Twitter:

@bzaidi @polina_marinova

Full show notes on creatorlab.fm In the conversation, you'll learn about:

the rise of independent writers + the creator economy
evolution of the media landscape
future of media monetization
her writing process + the art of the edit
actionable lessons from The Profile, featuring: Malcolm Gladwell, Charlie Munger, Anthony Bourdain, Ira Glass, Elon Musk + more

Timestamps:

2:47 Intro
5:03 "Oprah is not JUST Oprah"
9:54 Leaving Fortune Magazine
15:44 Background On The Profile
19:09 Expectations vs Reality
23:43 Why Polina Uses Substack For Her Newsletter
27:13 Evolution of Monetization in New Media
36:20 Writing Process: Summarizing 128 Books
40:53 The Art of The Edit
44:13 Building Your Initial Audience
45:50 Growing An Audience

Lessons From The Profile:

48:30 Gladwell: "3 Hours of Thinking for 1 Hour of Writing"
51:55 "Interesting, Not Perfect"
53:54 How To Find Meaning In Your Work
55:32 Ira Glass: "Great Stories Happen To Those Who Can Tell Them"
58:00 Charlie Munger: Inversion + Avoidance of Stupidity
59:29 Survivor vs Victim
1:00:46 The Bourdain Principle
1:05:46 Lessons From Shonda Rhimes
1:09:02 "I'm No Longer Looking For An Enemy..."
1:11:23 Guy Raz: Stories We Tell Ourselves
1:13:32 Elon Musk: The Chef vs The Cook
1:16:34 Thinking From First Principles
1:19:04 Unconcious Bias
1:20:25 Human Hardware vs Software
1:22:16 Wrap Up

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.