The Best One Yet
🛞 “Restaurants sell Tires” — Michelin’s Guide’s wild history. Meta’s AI celebs. ExxonMobil’s OPEC-killer.
Oct 9, 2023
Michelin Guide expands to hotels, Meta launches AI celebrity chatbots, and ExxonMobil plans major acquisition. Michelin's guide history, from tires to charging for the guide. Connection between Michelin guide and tire sales, and ExxonMobil's potential impact on the oil industry. ExxonMobil's claims of net zero while focusing on oil drilling. Michelin guide boosts restaurant sales, corrections, birthday shoutouts, and promotions.
22:08
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Quick takeaways
- The Michelin Guide's expansion into reviewing hotels showcases the enduring marketing success of the guidebook, which not only impacts the culinary world but also the tire industry.
- ExxonMobil's potential acquisition of Pioneer would make it a major oil-producing powerhouse, but raises questions about its commitment to green initiatives.
Deep dives
Michelin's Expansion to Hotels
The Michelin Restaurant Guide, known for its prestigious ratings, is now expanding to review hotels as well. Michelin, the tire company behind the guide, has a fascinating history of using the guidebook to promote their tires. With only 143 restaurants worldwide holding the coveted three-star rating, the average price per person at these establishments is around $357. Now, Michelin is venturing into the hotel industry by offering three-star ratings for the best hotels. This move showcases the enduring marketing success of the Michelin Guide, which continues to sell millions of copies annually, and its impact on both the culinary world and the tire industry.
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