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🛞 “Restaurants sell Tires” — Michelin’s Guide’s wild history. Meta’s AI celebs. ExxonMobil’s OPEC-killer.

The Best One Yet

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The Michelin Tire Company's History and the Creation of the Michelin Guide

This chapter explores how the Michelin Tire Company expanded to create the Michelin restaurant guide, starting from the invention of the detachable tire to the strategic move of charging for the guide.

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