Multiplier Mindset® with Dan Sullivan

How To Scale Your Business Without Burning Out, with Nicole Serena

27 snips
Apr 16, 2025
Nicole Serena, a healthcare entrepreneur specializing in patient assistance programs, shares her journey from solopreneur to CEO. She discusses the importance of delegation and focusing on unique strengths to avoid burnout while scaling her business. Nicole highlights the critical need for innovative problem solvers in a pressured healthcare system and explains why business coaching is a valuable investment. With an abundance mindset, she emphasizes the limitless growth potential in healthcare and the need for collaboration in entrepreneurship.
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INSIGHT

Healthcare Industry Needs Innovation

  • The healthcare industry is under immense pressure and ripe for innovation, especially through entrepreneurs focusing on gaps in service.
  • AI and patient self-education are disruptive forces transforming healthcare quality and delivery.
ANECDOTE

Nicole's Founder to CEO Journey

  • Nicole started as a solopreneur doing everything but realized growth requires building a team and delegating.
  • She shifted mindset to focus on her unique abilities and strategic growth instead of handling all tasks herself.
ADVICE

Prioritize Focus and Recharge

  • Structure your calendar and workweek to include focused time and free days to recharge.
  • Unplugging is essential to maintain creativity, leadership energy, and presence for your team and clients.
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