Decoder with Nilay Patel SiriusXM’s 360 strategy with CEO Jennifer Witz
23 snips
Jun 6, 2023 In this chat, Jennifer Witz, CEO of SiriusXM, shares her insights on transforming satellite radio into a multifaceted audio giant. She discusses the challenges of integrating new tech in cars and competing against streaming services. Witz emphasizes the importance of personalized content via the 360L platform and the intricacies of navigating the podcasting landscape. The conversation also touches on advertising strategies, the collaboration with Liberty Media, and the evolving innovations in in-car media, especially with the rise of electric vehicles.
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Incompatible Hardware
- Nilay Patel owns a new car with 360L and a 2016 car with only Sirius radio.
- The older car cannot access Road Trip Radio, highlighting compatibility issues.
Hardware vs. Software
- SiriusXM faces the challenge of hardware dependency in a software-centric world.
- They address this through 360L and streaming-only options.
Cost Structures
- SiriusXM's satellite business has high upfront costs but low variable costs.
- Streaming has higher variable costs per customer.