Jennifer Witz

In this chat, Jennifer Witz, CEO of SiriusXM, shares her insights on transforming satellite radio into a multifaceted audio giant. She discusses the challenges of integrating new tech in cars and competing against streaming services. Witz emphasizes the importance of personalized content via the 360L platform and the intricacies of navigating the podcasting landscape. The conversation also touches on advertising strategies, the collaboration with Liberty Media, and the evolving innovations in in-car media, especially with the rise of electric vehicles.