How We Forecast Millions in Revenue for DTC Brands

Daily Metrics Tracking and Insights

The profit system outputs a daily email that provides critical insights on performance metrics for e-commerce brands, focusing on aspects such as contribution margin, total revenue, and ad spend. When performance deviates by more than 10% from the expected metrics, the growth strategist sends a detailed update outlining specific areas of concern, forthcoming actions, and trends in performance. This structured approach not only highlights where adjustments are needed but also emphasizes the importance of data-driven decisions to maintain the efficiency of marketing efforts. For instance, if a brand is underperforming in Google ROAS following a major marketing campaign, the strategist will adjust paid search and Facebook expectations to realign with contribution margin targets.