Ecommerce Playbook: Numbers, Struggles & Growth How We Forecast Millions in Revenue for DTC Brands
Jan 14, 2025
Uncover the secrets behind a powerful forecasting system used by DTC brands to project millions in revenue. The discussion dives into the daily workflows and crucial business metrics that drive growth. Learn how to integrate diverse data sources for real-time profitability assessments. Explore custom regression models that predict performance and adapt to targets. Plus, discover strategies for optimizing ad spend and achieving sustainable growth to elevate your ecommerce game!
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Setting Expectations and Visuals
- Set clear expectations for every important metric for the entire year.
- If you're listening to the audio version, watch the video for helpful visuals.
Profit System Overview
- The Profit System provides daily email updates on 30+ key business metrics.
- It alerts you when metrics deviate by more than 10% and suggests corrective actions.
Data Integration and Cost Analysis
- Integrate all data sources, including Shopify, Facebook Ads, and Google Analytics, into a platform like Statless.
- Include cost data by SKU, delivery costs, and variable costs to build a real-time P&L.