Under the Influence with Terry O'Reilly Brand Envy (2025)
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May 31, 2025 Dive into the fascinating stories of four standout brands that triumphed against the odds. Discover the empowering journey of Elizabeth Arden in cosmetics during a time when women had few rights. Explore the legacy of Kawartha Dairy, a family-run business thriving for 88 years. Feel the nostalgia for a beloved band and unravel the record-breaking success of a TV show that captured hearts. Learn how envy shapes consumer loyalty and the clever marketing behind iconic products like Coffee Crisp.
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Elizabeth Arden's Empire Origin
- Florence Nightingale Graham started a cosmetics empire as Elizabeth Arden despite women not having voting rights then.
- She revolutionized cosmetics marketing and expanded globally, showing immense resilience.
The Stampeders' Breakout Hit
- The Stampeders, from Canada, captured American music charts despite few Canadian bands doing so then.
- Their hit "Sweet City Woman" became a major success and they still tour in tribute today.
Coffee Crisp's Snack Strategy
- Coffee Crisp uniquely positioned itself as a light snack rather than a treat, boosting daily consumption potential.
- This strategic market positioning greatly expanded its popularity and sales over decades.