Between Now and Success Kendra Wright on "Finding" Great Copy and Revamping Your Website to Attract More Ideal Clients
Dec 10, 2024
Kendra Wright, owner of Rebel Media Agency and former rock 'n roll marketer, shares unique insights from music to finance. She emphasizes the power of great copy and how it should reflect the voice of clients. The conversation dives into effective website strategies, showcasing real-world examples to help financial advisors enhance engagement. Kendra also highlights the importance of storytelling in marketing, utilizing client reviews, and crafting websites that resonate with ideal clients, ultimately showcasing how authentic communication drives success.
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Prospect Form Questions
- Include questions on prospect forms that reveal their motivations and priorities.
- Ask about top goals for the next 12 months or why they're hiring an advisor now.
Record Client Calls
- Record client calls to capture their exact language and pain points.
- Listen for recurring themes and phrases to refine your messaging and resonate with prospects.
Client Review as a Differentiator
- Kendra used a client review, "They make us feel like we are their only client," on a website's homepage.
- This highlighted a key differentiator: personalized attention and care.