Between Now and Success Kendra Wright on "Finding" Great Copy and Revamping Your Website to Attract More Ideal Clients
Dec 10, 2024
Kendra Wright, owner of Rebel Media Agency and former rock 'n roll marketer, shares unique insights from music to finance. She emphasizes the power of great copy and how it should reflect the voice of clients. The conversation dives into effective website strategies, showcasing real-world examples to help financial advisors enhance engagement. Kendra also highlights the importance of storytelling in marketing, utilizing client reviews, and crafting websites that resonate with ideal clients, ultimately showcasing how authentic communication drives success.
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Client-Centric Copy
- Focus website copy on the problems you solve for your best clients, not just demographics.
- This attracts ideal clients and repels those who aren't a good fit, saving you time.
Copy is Found, Not Created
- Great copy isn't created; it's found in the language of your best clients.
- Use their words, not industry jargon, to resonate authentically and build trust.
Grandpa-Friendly Copy
- Write website copy that everyone understands, aiming for a sixth-grade reading level.
- Simplify complex ideas to ensure clarity and accessibility for a wider audience.