The Power of Storytelling in Copywriting

Guest: Kendra Wright, owner of Rebel Media Agency, a marketing company specializing in financial professionals. In her prior life, Kendra worked in rock ‘n roll marketing for some of the biggest names in music (Willie Nelson, Motley Crue, Matchbox Twenty, and more).

In a Nutshell: Great copy means you'll never experience a failure to communicate. Great copy is simple. Great copy is found and it comes from the mouths of your clients and prospects. Your job is to transfer what you find to your website and client communication.

As important as social media, podcasting, YouTube, and email have become, your marketing plan is incomplete if you don't have a professional homepage that tells prospects who you are, who you serve, and what outcomes people can achieve by working with you.

And let's not forget, people come to you because they have a problem, a question, and they want help. How clearly does your website show that you know their questions, you know their pain, and you know how to solve their problems?

On today's show, Kendra Wright and I do a deep dive on finding and communicating great copy and we put several financial advisor websites under the microscope and discuss what they did well and where they could improve.

This one is best watched on the YouTube video.