On this episode of RRE POV, Raju, Will, and Jason interview Ari Paparo. Ari is a legendary figure who has held senior executive positions at Google, Nielsen, and many more. In this conversation, Ari shares the thoughtful and unique process he used to determine his next steps after selling his last company, and how that led him to found LaunchScience. We talk about the patterns that Ari has observed in interviewing over 100 companies that routinely succeed in their product marketing efforts, and how Ari is helping to scale those patterns to smaller companies. Ari also discusses the current state of ad tech, his favorite ad campaign of all time, and answers the age-old question: Star Wars or Star Trek?
Show Notes
(00:00) Intro
(00:32) Raju introduces the legendary Ari Paparo
(01:11) Why Ari dove into the world of start-ups immediately after college, and how his father influenced his entrepreneurial spirit
(03:45) Ari’s feelings on the current state of ad tech
(07:54) Why Ari decided to shift his career and launch a B2B SaaS startup
(10:27) How LaunchScience aims to help improve ROI on product development
(13:40) The patterns Ari has observed in companies with successful product marketing efforts
(15:50) The AI strategy that Ari is implementing at LaunchScience
(18:49) Who LaunchScience sells to and the decision makers they’re targeting
(20:07) Raju moves into his gatling gun question round, and Ari describes his passion for cooking
(21:12) Ari’s favorite ad campaign of all time, and his pet peeves in advertising
(22:37) Ari’s take on launches of the sci-fi and bridge variety
Links Referenced
RRE POV