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Elevating the Current State of Product Marketing with Ari Paparo

RRE POV

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Transition to Launching a B2B SaaS Startup

The chapter follows the speaker's journey from selling their previous company to deciding to launch a B2B SaaS startup, detailing the process of evaluating potential paths in their life. It discusses the development of Launch Science, a tool for SAS product launches that utilizes AI for communication materials and collaborative organization, targeting B2B companies. The chapter also explores the importance of customizing product launches for different company needs, incorporating AI into the product development process, and characteristics of successful B2B companies in terms of product marketing.

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