The Grow Your Private Practice Show From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead
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Dec 5, 2024 In this discussion, Caz Binstead, a therapist and author focused on ethical private practices, explores the vital role of authenticity in marketing for therapists. She argues against the traditional 'blank slate' approach, emphasizing that genuine self-disclosure can foster trust and connection with clients. Caz shares practical strategies to showcase one's personality while maintaining professionalism. They also delve into the importance of ethical principles and collaboration among practitioners, reshaping how therapy is perceived in a competitive landscape.
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Relational Business
- Therapists must balance running a business with the relational aspect of therapy.
- This involves thoughtful marketing to attract suitable clients and ensure practice sustainability.
Find Your Niche
- Therapists should focus on their niche and what makes them unique.
- This helps them stand out from other therapists and attract clients who resonate with their approach.
Beyond the Blank Slate
- Modern marketing requires therapists to move away from the "blank slate" model.
- Clients now want to know the therapist's personality and values before reaching out.
