Kaz Binstead

In this discussion, Caz Binstead, a therapist and author focused on ethical private practices, explores the vital role of authenticity in marketing for therapists. She argues against the traditional 'blank slate' approach, emphasizing that genuine self-disclosure can foster trust and connection with clients. Caz shares practical strategies to showcase one's personality while maintaining professionalism. They also delve into the importance of ethical principles and collaboration among practitioners, reshaping how therapy is perceived in a competitive landscape.