

Everything you need to know about product messaging— Diane Wiredu (B2B, SaaS, Marketing, leader)
Jan 31, 2024
Messaging strategist Diane Wierdu discusses the importance of effective messaging in product management. She breaks down a step by step guide on crafting impactful messaging and emphasizes the need for strong message market fit. The chapter also explores the relationship between design and messaging guides, as well as practical tips for optimizing website messaging.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Introduction and Background: Messaging Consultant for B2B SaaS and Tech Companies
01:39 • 2min
The Importance of Strong Messaging
03:34 • 26min
The Relationship Between Design Guides and Messaging Guides, and Crafting Website Copy as a Conversation
29:13 • 4min
Structuring the Hero Section and Testing Messaging
33:32 • 4min
Practical Tips for Using Messaging Effectively
37:26 • 4min