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Everything you need to know about product messaging— Diane Wiredu (B2B, SaaS, Marketing, leader)

The Product Experience

CHAPTER

The Importance of Strong Messaging

This chapter discusses the difference between messaging, copy positioning, and copywriting and emphasizes the importance of strong messaging in order to have impactful copy. It explores the concept of message market fit and the key factors to achieve it. The chapter also discusses the process of creating and evaluating product messaging, including market research and customer understanding.

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