B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

#31: Getting the most out of AI with the right data approach with Emily He, Gong

Nov 26, 2024

Emily He, Chief Marketing Officer at Gong, shares her extensive insights on effectively leveraging AI for business. She emphasizes that simply gathering data isn't enough; contextual understanding is crucial for real ROI. The conversation debunks common AI myths, urging realistic expectations and highlighting the importance of quality data. Emily discusses the transformative role of Gong in revenue management through collaboration and actionable insights, showcasing how AI tools, when used strategically, can revolutionize traditional business practices.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Integrating AI in Enterprise Software: A Journey Through Innovation

01:55 • 3min

Debunking AI Myths in Business

04:58 • 6min

Transforming Revenue Insights through AI and Collaboration

11:18 • 5min

Transforming Revenue Management with AI Insights

16:22 • 13min

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns.

Today we're going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable.

To help me discuss this topic, I'd like to welcome Emily He, CMO at Gong.

About Emily He

Emily He is the Chief Marketing Officer at Gong. Ms. He leads all aspects of Gong's marketing strategy and execution, helping the company accelerate its Revenue Intelligence category leadership. She has over 20 years of experience leading global GTM functions at Fortune 100 enterprises and high-growth technology startups.

Ms. He joined Gong from Microsoft where she was the Corporate Vice President of Business Applications, responsible for leading global marketing strategy and driving business growth for products and services targeting line-of-business buyers, including Microsoft Dynamics 365 and the Power Platform. At Microsoft, she oversaw marketing strategy for Microsoft Copilot for business functions, including sales, marketing, service, finance, supply chain, and IT. Prior to Microsoft, Ms. He was the Senior Vice President of Global Marketing at Oracle. Ms. He was also the CMO of DoubleDutch (now Cvent) and the CMO of Saba Software (now Cornerstone Ondemand).

Resources

Gong website: https://www.gong.io/

The B2B Agility podcast website: https://www.b2bagility.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"""