The Graham Cochrane Show How to become an extraordinary coach (with Rich Litvin)
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Oct 1, 2024 
Rich Litvin, an extraordinary coach with deep insights into the coaching profession, shares his journey and challenges in the field. He discusses the transformative power of asking provocative questions that challenge clients' thinking. Rich emphasizes overcoming imposter syndrome and highlights the importance of creating clients through meaningful conversations. The power of building an audience for business success is explored, alongside the value of intellectual property in coaching. Authenticity and vulnerability emerge as key themes in cultivating impactful relationships.
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Rich Litvin's Career Journey
- Rich Litvin's career path started in human resources, transitioned to teaching for 15 years, and eventually led him to coaching.
- After being fired from his teaching job, he discovered his passion for coaching while in Thailand.
Defining a Coach
- A coach challenges your thinking and provokes you to question your assumptions about the world.
- They help you see possibilities beyond your current limitations.
Reframing Imposter Syndrome
- Imposter syndrome is not a weakness but a sign of playing big and taking risks.
- Embrace imposter syndrome as evidence of growth and challenge.