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How to become an extraordinary coach (with Rich Litvin)

The Graham Cochrane Show

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Creating Clients Through Conversation

This chapter underscores the idea that engaging clients through meaningful conversations can significantly impact a coach's practice. It highlights the shift in mindset needed for coaches to adopt an 'audition mentality,' cultivating confidence and mutual assessment in client relationships. Through personal anecdotes, the speaker emphasizes authenticity, vulnerability, and the importance of providing valuable content over conventional marketing strategies.

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