Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 5min
Branding
05:23 • 2min
The First Alphabeta Test
07:22 • 5min
Branding Is Not Making Cognitive Decisions
11:57 • 5min
Can You Take It Too Far?
16:29 • 2min
Branding Is Not Cognitive, It's Kind of Subconscious
18:00 • 5min
The Landing Page Is the Most Important Page
22:57 • 3min
Social Proof, Appeal to Authority - Orewsn
25:59 • 4min
The Emotional Component of a Consultant
29:45 • 2min
Your Instincts Tell You a Lot About Web Design
31:29 • 3min
Is It a Regression?
34:17 • 2min
How Long Have You Been Self Employed?
36:19 • 2min
The Other One's Far More Eerie
38:44 • 3min
What Do You Think About Copywriting?
41:25 • 3min
The Lord of the Rings - Ivanhoe
44:08 • 2min